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Data insights offer a powerful way to understand your audiences and make informed decisions for your business. In your Oarbt dashboard, the Insights section enables you to view relevant data for all published 3D projects and cumulatively.
After publishing your 3D art exhibition, you may want to see how many visitors entered, how many times the project was viewed, and which products were most popular. Or perhaps, you might want to explore where your visitors are based geographically. These insights are all provided directly in your account to help you measure performance and optimize for best results.
In this article, we take you through 10 data insight metrics to explore now:
Metric 1: Visitors
Definition: We define visitors as the total number of people who have entered the 3D project. A visitor may return more than once, however this metric only takes into account unique visitors, meaning visitors that haven’t been seen previously on the 3D project.
Why this matters: By understanding the number of visitors, you can explore the size of your audience to assess the impact. If you’re calculating your conversion, this metric can be used to measure leads.
Tips: If the visitor number is lower than your target, you’ll need to promoted the 3D project more. Try including the URL in an email newsletter, blog post or on social media (Facebook, Twitter, LinkedIn). If you’ve got a website, you can also embed the 3D project.
Metric 2: Sessions
Definition: We define sessions as the total number of explored visits within the 3D project. It’s important to note that a session begins on a visitor's arrival and ends when a visitor has then become inactive for 30 minutes. A visitor can view a 3D design multiple times within a session.
Why this matters: Sessions help us understand the visibility of a 3D project where the higher the sessions, the better it is performing. It’s also an integral part of analyzing engagement - when sessions exceed visitors, it means that we have returning visitors, it means that visitors have returned multiple times and that is a positive signal for retention. (This also relates to Return rate, see more below)
Tips: If the session number is low relative to the visitors, it means that the 3D project could be more engaging. You can try adding more details in the description about the objects in your 3D project, and a wider variety of visually appealing content that your audience will enjoy. We definitely recommend adding audio - with music or a voiceover - to your 3D project to build a more enjoyable experience.
Metric 3: Time spent
Definition: We define time spent as the the total time that all visitors have spent in your published 3D project.
Why this matters: The amount of time spent in your 3D project provides insight into the level of interest your audience has with the content being displayed. The more time spent in your 3D project, the more engaged your visitors are.
Tips: To optimize the amount of time being spent in your 3D project, try promoting it on your website, in your blog posts, website and in newsletters to reach visitors when they are most likely to engage. You can also try different curating approaches with multiple 3D versions to see which one ranks best. In general, we recommend presenting a thoughtful selection of items which narrate a theme or story with great captions. And of course - music or a voice over always helps!
Metric 4: Average time per session
Definition: We define the average time per session as the rate of time spent by all visitors by total sessions.
Why this matters: To dig deeper into the amount of time spent, it’s important to understand how much time each visitor spends during a session. This is another great indicator of visitor engagement in a more digestible standardized rate per session. It’s particularly useful when comparing results over time or between projects.
Tips: With these insights, consider how much time it takes for users to navigate through the 3D project and explore ways to keep them engaged longer. (See tips above in 3 - Time spent for great tips on increasing this rate.)
Metric 5: Return rate
Definition: We define the return rate as the percentage of visitors that have returned to your 3D project.
Why this matters: If your visitors are returning back to view your 3D project, it generally means that you’ve created a memorable experience that they want to explore again. This is a positive signal for measuring the engagement with visitors. On average, a 30% return rate of visitors is good but over 50% is a great balance between returning visitors and new visitors.
Tips: To optimize your return rate, make sure to curate your 3D project with an original theme that is cohesively curated with the selection of items and augmented with multimedia content. You can add music or a voice over for an additional dimension to your 3D display. Launch your 3D project as part of a campaign with consistent promotional material.
Metric 6: Product views
Definition: We define product views as the total number of times the details of products were viewed in a published 3D project.
Why this matters: This metric allows us to understand how often visitors are clicking on products to learn more. It’s another method of measuring the level of engagement with products in a published 3D project.
Tips: You can maximize product views by optimizing the quality of uploaded media. Try uploading videos and GIFs where possible to add variety to the media types in your 3D project. To keep users engaged, you can continue re-arrange the curation of your content or present variations of the display.
Metric 7: Purchase intent
Definition: We define purchase intent as the total number of Add to Cart and Buy Now actions taken on products in your 3D designs.
Why this matters: This metric provides insights into how often visitors indicated interest in purchasing a product by Add to Cart and Buy Now. While it does not measure the completion of checkout on third-party websites, it measure the number of checkout intents initiated from your 3D project.
Tips: Make sure that the links provided in call to action buttons for each button are correctly formatted. You can select any of options available for a label that is most relevant to your 3D project.
Metric 8: Products by engagement
Definition: This metric provide a ranking of products by engagement (clicks and views) in order from most to least.
Why this matters: This ranking products by engagement helps you to understand the products that visitors are most interested in. With these insights, you can explore adding similar products or testing alternatives which might a good fit. By viewing the best performing products, you can plan future 3D projects for your business.
Tips: Try testing the placement of products in your 3D project. You can re-arrange products to place more focus on certain items as needed. By changing the layout of your 3D project you can determine how this impacts the engagement or if another product should be placed in its position.
Metric 9: Browser type
Definition: This section provides a comparison of browser types used by visitors when viewing your 3D project.
Why this matters: With this distribution chart of the browsers being used by your visitors, you can understand how your audience is accessing your 3D projects.
Tips: Use these insights when considering how you embed your 3D project onto your website. These are particularly helpful for developers who want to implement a custom integration with your iframe code.
Metric 10: Visits by country
Definition: This section provides a ranking of countries in order from the most views to least.
Why this matters: By understanding where your visitors are located, you can optimize your marketing content strategy to reach them in the best time zones, languages, and currencies.
Tips: Try launching marketing content at the times when visitors are most active in their time zone, or add content in the languages and currencies that your most active audience will find helpful.
With these insights, you can supercharge your 3D projects for maximum reach, conversions and impact. Try creating multiple versions of your 3D projects to reach each segment of your audience. If you’re curious, visit the Insights dashboard in your account to see your metrics.
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