How To Launch A 3D Virtual Gallery Like The Tate Or Guggenheim

In recent years, artists, galleries and museums have increased adoption of digital technology solutions for online viewing experiences to engage with a wider audience. 3D virtual galleries offer enormous potential for the art industry with unique, immersive ways for viewers to interact with art. Let’s talk about some ways that leading museums Guggenheim Bilbao and the Tate Modern are already adopting virtual art galleries - and how you can create yours too!

The Guggenheim Bilbao launched a 360 view of Sections/Intersections, the museum’s 25th anniversary celebration with a display of the collection highlighting key milestones in modern art. Captured with uploaded photos of the physical space, viewers are able to navigate through a 3D recreation of the space. Implemented with 360 panoramic video tours, the Tate Virtual Tours provide visitors with a narrated walkthrough the galleries and exhibitions.

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By organising these virtual tours, museums benefits in multiple ways:

1. Engaging a global audience: For artists and galleries, 3D virtual spaces are an empowering option for showcasing curated projects to a global audience in a cost-efficient way without physical limitations. Your 3D virtual exhibitions can be accessed by anyone with an internet connection on any mobile or desktop device.

2. Creative flexibility: 3D virtual galleries enable boundless creative flexibility in how you curate art exhibitions with the freedom to choose the scene and arrangement according to your vision. 

‍3. Increase sales revenue: For collectors, galleries and artists, 3D virtual spaces can serve as an additional platform for sales and promotion. You can show artworks or products from different angles and provide additional details for purchase.

It’s clear that 3D virtual art galleries can be a powerful way to expand your audience in a cost-efficient way. Using your unique URL or embedded experience, art collectors can access the virtual gallery at any time and from anywhere in the world. 

Oarbt is an innovative and powerful 3D drag-and-drop visual editor for creating stunning, immersive virtual art galleries. You can import images, videos, 3D models, and audio to create a fully-realised 3D space for collectors. Drag and drop artworks into any scene, arrange them into place, and add multimedia elements such as videos and audio to create a mesmerising experience.

With Oarbt, you can select a 3D scene, import artwork, curate the arrangement and publish in 3 easy steps:

Step 1: Selecting a 3D scene

The first thing to consider when launching a 3D gallery is your creative vision. How many images do you want to display? Do you want to exhibit a single piece? Or do you want to create an entire collection of your work?

Based on the curatorial vision and scene you have in mind, you get a quick start with a selection of pre-made templates of interior scenes with a variety of design styles. Whether you’re exhibiting in a white cube gallery space or country house, there's a 3D template for you.

Step 2: Import media (images, video, 3D model) to your 3D space

Using the media drawer in the left sidebar, you can select multimedia (images, videos, 3D models) to include your curated exhibition. Then add item details with a title, price, dimensions, and descriptions for viewers to learn more and purchase. You can also add audio with a voiceover tour or music to create a more engaging experience.

With the range of media types available you can create a truly immersive, multi-sensory experience for your audience. For example, you can add a video of an artist creating their work or talking about a series to capture the attention of visitors. For each item in your 3D gallery, you can include a unique call-to-action button for users to learn more or purchase. 

Step 3: Publish, share and analyse your data

Once you've finished curating your 3D gallery, select a plan and publish your project. You’ll get a unique link where your gallery is hosted and 1 line of code to embed it on your own website.

Start promoting your 3D curated exhibition and you’ll immediately get data analytics on the number of visitors, sessions, retention rate and key insights to help you understand how effective your exhibition is.